NAHB's weekly publication, Nation's Building News, shines some front-page spotlight on the Defy The Trends campaign.
In a multi-faceted campaign combining a state-of-the art Web site (DefyTheTrends.com) with more traditional marketing strategies, the local association is carrying a positive message to a larger and more diverse audience and dispelling some of the information that may apply to other places but can only be considered myths closer to home.
This is BIG! Congrats on pushing this thing to such heights… keep up the good work!